We want to get under the skin of your business, learn more about your needs and start to unravel how we're going to increase trust in your business and its reputation. We won't take your word for it, we will challenge you and together agree the way forward.
The needs of your business cannot be taken in isolation to those of the wider industry in which you operate. What are the challenges and threats faced by your competitors? How is the sector evolving? Only by understanding the wider environment can we assess your place within it and the strategy that will see your reputation rise to the top of your sector.
What are others saying about you? Indeed, are they saying anything at all? Are you known as an expert by the media? What about your corporate identity? Does it illustrate the values of your business? Are you communicating your business' vision, mission and values in a consistent way across your website, to the media, at events and across all company literature? We will invest time at the outset of our relationship to audit and evaluate all of your external and internal communications.
Media relations isn't all about drafting a press release and pinging it out to a long list of media - at least not if you want to enjoy success. We work hard to build relationships with the media that matter; to gain their trust and appreciation for the story you and your business have to tell; and ultimately to ensure that your business' reputation is being conveyed with the authority and legitimacy it deserves.
What you're communicating internally can be as important as what you're communicating externally. If your workforce isn't in tune with the external message there is a danger of it eventually falling apart. We will work with you and your team to ensure the internal message is as strong, compelling and supported as the external message.
Putting you face to face with your key audiences can be achieved at relevant trade shows and exhibitions, but it isn't just about being there. We will work with you to hone your message, be abreast of the topical issues of the day, and ensure you're interacting with those that matter. Shows and events are notoriously 'noisy' - we'll help you break through that noise.
Do you have a regular and on-going dialogue with your audiences? Does your customer/client base know your latest news and developments? A regular newsletter can be an ideal way of reaching those who are important to your business and allows for a mix of business and more light-hearted news.
You're a leader in your sector. You might be known, but are you acknowledged as being visionary, as having an opinion, as being THE expert? If not, what's the effect on your reputation? Every industry is faced with challenges. The next big thing is just around the corner. Are you planning? Do you have an opinion? Being prepared to put your name to a debate, sharing your opinion and being visionary in your thoughts can help you to stand out from the crowd. We are experts in developing thought leadership programs that can be played out via events, debates, white papers, by-lined articles and via tailored media briefings. If you don't lead the debate, someone else will - by working with us we'll make sure that doesn't happen.
From start-up companies to large corporations looking to ‘tweak’ their corporate image or create a brand identity, Vantage Point assists in creating fresh identities tailored to business needs.